Brand Promise: “Shaping a better life”
Brand Commitment: This is why we do what we do
Personal: We want you to feel personally connected to us, in every possible way so that you’ll feel at ease whenever you talk to us. It’s like a friendship – warm and genuine. When you have any queries, we want to make you feel like you are conversing with an old friend. No pretense, just honest facts.
Inspiration: We want to give you a sense of inspired optimism whenever you are surrounded by our creations. “They” should make you feel like you are living ahead of today, while giving you convenience, comfort and security. You are meant to be enveloped with the feeling like it is an anything-great-can-happen-day, every day.